Building an NBA betting model using Google Cloud Platform
With the NBA season coming to a close, the timing could not be worse - I have developed an NBA betting model web app. Although I don’t expect this model to ...
Recent posts
Coronavirus cases plotted against test volumes in Australia using R
Coronavirus has become a serious global pandemic, infecting millions of people across the world and causing severe economic consequences. In Australia, there...
Should you bid on brand terms in Paid Search? A randomised geo-experiment
Paid Search advertising has major advantages, not only over traditional forms of media (print, tv and radio) but even other digital channels. Search has acce...
Forecast Future Trends Using Facebook’s Prophet
Forecasting is hard — and yet a common task for any analyst is forecasting the future based on historical data. To properly understand how to forecast requir...
Brand Safety: Do Advertisers Really Care?
In the abyss of the brand safety meltdown in the advertising world over the past month, the one thing that continues to perpetuate the influx of fake news, t...
Why the Homepage is Dead
When was the last time you visited the homepage of your preferred news source? I don’t. The homepage is dying, in the world of ever growing social media use,...
Should Google Buy Twitter?
Twitter always seems to be in the news, and seemingly it’s for all the wrong reasons. The microblogging platform has become such an instrumental public servi...
Are Retweets Really Endorsements?
22-year old Sali Aleh was arrested after an FBI investigation deemed he was planning on joining the terrorist group ISIS. The basis for his arrest were retw...
How Australia Tweeted the latest Liberal Leadership Spill
The importance of Twitter as a form of public communication is realised as major political events unfold. Monday’s Liberal Party leadership spill where Malco...
How Josh Smith hurt Detroit
How does Detroit go from just five wins in 28 games to a seven game winning streak? The Pistons run coincided with the team waiving Josh Smith. Does this mea...